Deja Vu: Are We Back To Buying on Stock Splits?

Are we back in the 1999 era when stocks spike higher on stock split announcements?

Green Mountain Coffee (GMCR) started moving higher last week, but then exploded after the company announced that it was effecting a 3-for-1 stock split. Do investors realize that stock splits don't add any real value?

Regardless, the stock has gone parabolic, and is now overbought and extended. I have taken a small short position on the stock, as I think it could retrace some of this recent runup.

But the float is small, and the stock seems to being bought with reckless abandon. So I plan on keeping a tight stop-loss on the position.

short GMCR